Enterprise Browsers: The Hype is Real

It’s humbling and gratifying for a technology vendor to get named to a Gartner^Ⓡ Hype Cycle^TM. The Enterprise Browser was just named in four. Four different Hype Cycle reports in the span of two weeks. What’s driving this explosion of interest? 

The observations from Gartner are a reflection of the broad value that the Enterprise Browser delivers. A simplified approach to implementing Zero Trust Networking, even unmanaged devices. The rationalization of the Everything-as-a-Service delivery model. Layered protections for Endpoint Security. Improved productivity through a refined approach to Workload and Network Security. Shifting the point of control and governance to the point of maximum impact — the browser — unlocks new workflows, more flexibility, and ultimately more productivity throughout the enterprise. 

‍Focus on the game and the scoreboard takes care of itself. 

Our mission is to deliver the ideal enterprise work environment. When the call center agent can shave seconds off a task that they repeat hundreds of times each week, that’s progress. When a healthcare provider can quickly access sensitive patient information and spend more time with patients — and less time in front of their computer — that’s progress. When a business can reduce their operational expenses and invest more into their core products and services, that’s progress. These aren’t hypothetical examples; this is how Island, the Enterprise Browser, is delivering real value, right now. When hype is the natural result of delivering real value, then you know the hype is real.

‍Why now? 

The web browser is not new. It’s a technology that’s been evolving for over 30 years, and it reached ubiquity long ago. The “browser wars” are over and we all benefit from universal standards and cross-platform compatibility. Along the way, browsers and the web applications they powered gained more and more capabilities. In the workplace, it’s now common for most employees to do most of their work within a browser. And recently, the work place moved outside the office and left the traditional managed network behind. Put simply, the browser is the workspace, and the workspace is the browser. 

In this context, the rise of the Enterprise Browser is the logical outcome. Critical applications, data, and work flows through the browser; it follows that enterprise technology leaders would choose the browser that’s built for them. The Enterprise Browser represents a new approach to enabling enterprise workflows with security, application controls, and user productivity at the forefront. To learn more about how the Enterprise Browser creates new opportunities for IT, Security, and the enterprise workforce more broadly, read a recent research report from Gartner^Ⓡ about the Future of Enterprise Browsers ¹.

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¹ Gartner, Emerging Tech: Security — The Future of Enterprise Browsers, Dan Ayoub, Evgeny Mirolyubov, Max Taggett, Dave Messett, 14 April 2023

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