Ari Yablok

Ari Yablok is the Head of Brand at Island. Before joining Island in May 2021, Ari was the Head of Brand Messaging at Atreo, a B2B tech branding and marketing agency based in Tel Aviv, where he crafted the strategic narratives, end-to-end messaging, corporate and investor decks, and brand identities for over 50 leading technology companies including Taboola, Similarweb, Silk, Overwolf, and JFrog. Ari lectures occasionally on tech branding, storytelling, and strategic positioning. You can follow Ari on LinkedIn (www.linkedin.com/in/ariyablok) and Twitter (@ariyablok).

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